SEO (Search Engine Optimization) is constantly changing and the companies often face the problem of keeping up with the latest updates and new trends. The best motivating factors to do so is that it helps with no doubts for the users to reach out and find the company's goods and services through organic search. You may find below some recent interesting facts you may not know about SEO.
Two of the most important things are link-building and high-quality content.
The high quality content of your site and the good link-building are the keys to make your site show up at the tops of the Google results. You have to focus on the quality of your content - it is a factor in gaining traffic to your site and there aren't any perspective that this will change in the near future.
The mobile searches already exceed the desktop ones
The world is moving quickly to mobile technologies and that means that your site should be mobile-friendly in order to be competitive. Keep in mind that the proportions and dimensions of mobile devices are different and if you want your business to achieve results, it's not enough your site actually looks good., but it also has to be well-optimized and organized and to display on the different types of devices equally well.
Google is the undisputed leader
Google has 79% of all global desktop searches and after that, there come Bing with 7.27%, Baydu with 6.55% and Yahoo with 5.06%. This mostly means that to be successful and earn from SEO, you must comply with Google's policies. Of course, being at the top of Yahoo or Bing is great, but companies that use Google are most likely to reach as many users and customers since Google has 63,000 searches per second per day.
50% of search queries are from four or more words
Keep in mind that when users search for something through a search engine, they are not looking for anything by chance, but something exact, using multiple words or whole expressions for that purpose. This means that your content must meet these conditions, improving the likelihood that your goods or services will be detected by the relevant user groups
The average results on the first page of Google contain 1890 words
Do not be afraid to go in detail and write all you may think that your users could find useful. Let the volume do not bother you, just put it in an appropriate way - again keep in mind that many of the users use more than four words and look for something specific, so never neglect the details.
